Writing Winning Proposals

You will learn to:

• Achieve your selling objectives by aligning your proposals with customer needs and objectives
• Develop a clear and persuasive writing style
• Make your proposal work for a wide range of decision makers
• Establish and build rapport with your readers
• Improve understanding of your proposal by structuring information in ways that are helpful to your customers
• Establish your credibility by presenting concrete evidence from multiple sources
• Produce persuasive proposals that are:
• Easy to read
• Easy to understand
• Easy to act upon

Your clients are more focused than ever on making intelligent supplier choices in the current competitive environment. You want them to understand that you are the best option for them.

Proposal writing is a core skill for any business - the ability to communicate clearly and persuasively with clients is a key indicator of likely success. Writing Winning Proposals gives you the key to convincing the client that you are the best strategic choice for their business.

In this practical hands-on course, you will gain the skills to quickly create more effective business proposals. Customer-focused, persuasive documents result in greater business efficiency, increased profitability and a higher level of customer satisfaction.

This course is structured so that your own templates can be integrated into the course flow and the course can be customised to your exact business needs.

Anyone who wants to significantly improve their chances of getting their proposals accepted.

Managers, professionals and employees who want to learn how to quickly prepare proposals on a regular basis will find this course particularly appropriate.

The course exercises focus on issues specific to creating proposals. We can customise the course exercises so that they deal with problems you have identified in your business. Standard course exercises include:

• Analysing and prioritising the audiences for your proposal
• Selecting and implementing an idea generation technique
• Developing a customer-focused structure
• Identifying key client-focused messages in your proposal
• Writing persuasively at the heading, sentence and paragraph levels
• Writing a great Executive Summary - your one page proposal
• Using checklists to focus your revision process

Included with the course are checklists and roadmaps to focus each stage of the process plus a CD containing course exercise materials, checklists and roadmaps for use in the workplace.

We provide a proposal template to demonstrate the design and structure best practice taught in the course. The template includes macros, toolbars, boilerplate text examples, and built-in styles to accelerate proposal production.

Writing Winning Proposals is a two day course.

This course costs £800 per attendee. If you are interested in running the course onsite for your company we have attractive discounts for more than two attendees.